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Brad Allan

Bio: A senior worldwide product marketing manager in Wilsonville, Oregon, Brad Allan supports multiple product lines across diverse segments of industrial and consumer packaged goods segments. Prior to joining Matthews Marking Systems, Brad spent over 20 years with Xerox in a series of roles including worldwide product marketing, competitive program management, instructional media development and technical support. He holds a bachelor's degree in Business Administration with a marketing emphasis from the University of Wisconsin. When he’s not bringing new products to market, you’ll most likely find Brad deep the woods of the Pacific Northwest on a backpack adventure.
Posts by Brad Allan

Is it Time to Modernize Your Marking?

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Three examples of how upgrading outdated marking and labeling equipment pays off In today’s fast-paced industrial landscape, every minute lost to inefficiency creates an all-to-real risk of missed opportunities, a less competitive edge, and — ultimately — decreased profitability.  If there’s even one weak link, it can shut everything down. putting a company’s reputation and…

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Close up of fruit packing bags

Bag Marking Success Stories

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Better marking is in the bag for these manufacturers We’re letting the cat out of the bag (marking) on your packaging operations! Large bags of dusty cement, pet food bags for Fido, or fresh produce hitting the market; bag marking can be a challenge.    Unlike cardboard, the flexibility, different shapes, and substrates of bags make…

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Bag being fed into the Haley bagger.

Haley Manufacturing’s Juicy Secret for More Fruitful Production

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How Haley Manufacturing’s Gentle Bagger and Matthews’ MPERIA® L-Series Are Helping Fruit Packagers Transition from Manual Labor to Cutting-edge Automation Industry: Food & Beverage Application: Automated Marking Products: MPERIA Controller, L-Series thermal inkjet (TIJ) Summary Located in Yakima, Washington, Haley Manufacturing is a world leader in high-quality packaging equipment and integration solutions, especially for delicate…

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Close up of a pile of chips

Snack Manufacturer Doubles Capacity with Pallet Labeling Upgrade

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Sweden’s leading snack manufacturer eliminates production line bottlenecks and doubles capacity with Matthew’s MPERIA® A-Series T63 automated pallet labeling system. Summary A market-leading Swedish snack manufacturer with almost seventy years of heritage needed to modernize their pallet labeling system with a more accurate, flexible, and efficient solution. Their legacy palletizing system was creating a bottleneck…

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MPERIA Delivers the Juice Needed by a Mandarin Packager

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Porterville Citrus, a premier packager of multiple citrus fruits, including Mandarin oranges, leans into the MPERIA platform to automate data flow, incorporate vision validation, and vastly improve their productivity. Summary For plant managers and production line operators, the mission is simple: Improve their facility’s Overall Equipment Effectiveness (OEE). And anyone that has pursued this goal…

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