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Brad Allan

Bio: A senior worldwide product marketing manager in Wilsonville, Oregon, Brad Allan supports multiple product lines across diverse segments of industrial and consumer packaged goods segments. Prior to joining Matthews Marking Systems, Brad spent over 20 years with Xerox in a series of roles including worldwide product marketing, competitive program management, instructional media development and technical support. He holds a bachelor's degree in Business Administration with a marketing emphasis from the University of Wisconsin. When he’s not bringing new products to market, you’ll most likely find Brad deep the woods of the Pacific Northwest on a backpack adventure.
Posts by Brad Allan
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MPERIA Delivers the Juice Needed by a Mandarin Packager

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Porterville Citrus, a premier packager of multiple citrus fruits, including Mandarin oranges, leans into the MPERIA platform to automate data flow, incorporate vision validation, and vastly improve their productivity. Summary For plant managers and production line operators, the mission is simple: Improve their facility’s Overall Equipment Effectiveness (OEE). And anyone that has pursued this goal…

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Produce Traceability Success

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How three produce suppliers improved PTI and profitability with marking From farm to table, the industry led Produce Traceability Initiative (PTI) is one of the most significant and impactful initiatives in the world of food. Its aim is to enhance the speed and efficiency of supply chain traceability for the six billion cases of produce marketed…

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Getting a Handle on Carton Marking

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5 Crucial Questions to Ask When Upgrading Your Carton Marking System Executive Summary: It’s important to periodically evaluate your approach to marking and coding. Research shows that unplanned outages can cost a manufacturing company as much as $260,000 an hour. The search for reliability often leads to drop-on-demand (DOD) valve marking systems such as the…

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Three Ways to Make Traceability an Asset

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Transform Your Traceability Initiative from Burden to Asset: Three Ways to Make It So Stating the obvious, your traceability plan probably feels like a huge effort and an exercise in jumping through regulatory hoops. However, savvy companies recognize the tremendous opportunity to get a jump on and outpace the competition. Here are a few suggestions…

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Tackle Labor Shortages with Automation

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Centralizing Automation for Marking and Labeling Plays a Key Role in Tackling Labor Shortages  It’s no secret the US manufacturing industry is in an unprecedented bind. In addition to supply chain issues and rising tensions overseas, the manufacturing world is struggling with significant labor shortages, exacerbating existing problems even further. Recruiting and retaining skilled workers…

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