Brad Allan profile picture

Brad Allan

Bio: A senior worldwide product marketing manager in Wilsonville, Oregon, Brad Allan supports multiple product lines across diverse segments of industrial and consumer packaged goods segments. Prior to joining Matthews Marking Systems, Brad spent over 20 years with Xerox in a series of roles including worldwide product marketing, competitive program management, instructional media development and technical support. He holds a bachelor's degree in Business Administration with a marketing emphasis from the University of Wisconsin. When he’s not bringing new products to market, you’ll most likely find Brad deep the woods of the Pacific Northwest on a backpack adventure.
Posts by Brad Allan
Close up of a pile of chips

Snack Manufacturer Doubles Capacity with Pallet Labeling Upgrade

By calendar-icon

Sweden’s leading snack manufacturer eliminates production line bottlenecks and doubles capacity with Matthew’s MPERIA® A-Series T63 automated pallet labeling system. Summary A market-leading Swedish snack manufacturer with almost seventy years of heritage needed to modernize their pallet labeling system with a more accurate, flexible, and efficient solution. Their legacy palletizing system was creating a bottleneck…

Read More
MPERIA until close up of 2d image

MPERIA Delivers the Juice Needed by a Mandarin Packager

By calendar-icon

Porterville Citrus, a premier packager of multiple citrus fruits, including Mandarin oranges, leans into the MPERIA platform to automate data flow, incorporate vision validation, and vastly improve their productivity. Summary For plant managers and production line operators, the mission is simple: Improve their facility’s Overall Equipment Effectiveness (OEE). And anyone that has pursued this goal…

Read More
Avocados on conveyor

Produce Traceability Success

By calendar-icon

How three produce suppliers improved PTI and profitability with marking From farm to table, the industry led Produce Traceability Initiative (PTI) is one of the most significant and impactful initiatives in the world of food. Its aim is to enhance the speed and efficiency of supply chain traceability for the six billion cases of produce marketed…

Read More
Man and woman looking into empty box.

Getting a Handle on Carton Marking

By calendar-icon

5 Crucial Questions to Ask When Upgrading Your Carton Marking System Executive Summary: It’s important to periodically evaluate your approach to marking and coding. Research shows that unplanned outages can cost a manufacturing company as much as $260,000 an hour. The search for reliability often leads to drop-on-demand (DOD) valve marking systems such as the…

Read More
Field with plants and water spray.

Three Ways to Make Traceability an Asset

By calendar-icon

Transform Your Traceability Initiative from Burden to Asset: Three Ways to Make It So Stating the obvious, your traceability plan probably feels like a huge effort and an exercise in jumping through regulatory hoops. However, savvy companies recognize the tremendous opportunity to get a jump on and outpace the competition. Here are a few suggestions…

Read More